Sheena's blog: commitment to engagement

by Sheena Cumiskey - 21 July 2016

I firmly believe that connecting with people is an essential ingredient to life. It is therefore essential that we engage with people who use our services, our staff and our wider membership to help ensure that our service delivery remains person-centred and that people feel well informed about their local NHS services.

Engagement can take many forms, from being as simple as reading our magazine, or visiting our website to find out more about us. It can also be as much as signing up as a volunteer, involvement representative or governor, and directly getting involved in the activities we offer.

We have a membership of almost fifteen thousand people, and serve a population of over one million. Having easily accessible resources for anyone involved (or just interested) in CWP gives everyone a chance to increase their knowledge or have their say.

You may have noticed that we have recently launched a new public website. We know that, for lots of people, a website is a front door to finding out more information about an organisation – and we’re no different.

The site,, has been coproduced with our service users, carers, staff and partners to ensure that its look, feel and content has been informed by the needs of our diverse stakeholders.

New features, led by this insight, include an improved search function for our services and resources, a central news hub for all our articles and blogs and a dedicated area for the Trust’s key campaigns over the coming year.

We don’t, however, want the collaboration to end here. We’d love your feedback to help us improve and evolve our new website. Have your say.

Another way we engage with our stakeholders is through our membership magazine CWP Life. Before we launched CWP Life we did lots of work to find out precisely what information you wanted from our magazine.

A year on, people have really taken to CWP Life, and I’m absolutely thrilled to announce that the publication has this week been shortlisted by the in the Best Publication category at the Chartered Institute of Public Relations’ PRide Awards 2016.

Over the coming weeks and months we will be continuing our dedication to transformation and redesign of services. As we all know, there are pressures on the NHS to ensure sustainability and security in a financially difficult climate which means that we need to think about how we best use resources in the most effective way to improve the outcomes for the people we serve.  We’ll be involved in a number of public consultations that will ensure that local people can have their say about the delivery of our services at community level.

We know that the way we engage with our communities throughout this process will be hugely important, and we’re committed to doing all we can to make sure that people can stay well informed, and that everyone who wants to have their say is able to.

Best wishes,


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